01
中文
怎么让糟糕的业绩数据讲出让团队觉得有亮点？
EN
How do you present terrible performance data in a way that feels full of highlights?
表达提示糟糕的业绩：terrible performance
S100:00–00:30
为什么必须找亮点
Why you must find highlights
情境讲者说明动机：老板开大会面对烂数据，不能说「我们要完蛋了」。
02
中文
面对糟糕透顶的数据，你总不能说我们要完蛋了吧。
EN
Facing disastrous numbers, you can't just say we're doomed.
表达提示糟糕透顶：disastrous / doom
03
中文
每一步都是在累进地增加概率。
EN
Each step progressively raises your odds of success.
表达提示累进增加：progressively raise
Paraphrase & Chunks 2 组表达
把坏消息讲成亮点 → 换角度
Frame bad news by shifting your angle.增加概率 → 层层加码
Each step stacks the deck in your favor.
S200:31–02:00
前四步：环比同比与拆解
First four steps: month-over-month, year-over-year, and breakdowns
情境讲者给出环比、同比、拆业务线、拆财务角度四步。
01
中文
第一看环比数据，这个月跟上个月比。
EN
First, look at month-over-month numbers — this month versus last month.
表达提示环比：month-over-month
02
中文
环比没涨就看同比，今年跟去年比，剔除季节因素。
EN
If it's flat month-over-month, compare year-over-year to remove seasonal effects.
表达提示同比：year-over-year
03
中文
拆得越细，越可能找出上升的业务亮点。
EN
The finer the breakdown, the more likely you'll spot an uptrend.
表达提示拆得越细：the finer the breakdown
Paraphrase & Chunks 2 组表达
本月比上月 → 环比
Compare this month against last month.今年比去年 → 同比（剔除季节）
Compare against last year to rule out seasonal factors.
S302:01–02:35
最后两步：造指标与定口径
Last two steps: invent a metric and define your scope
情境讲者给出创造指标与定义「异向客户」两个兜底办法。
01
中文
还是没亮点，就创造一个指标。
EN
Still no highlight? Then invent a metric.
表达提示创造指标：invent a metric
02
中文
可以用销售额除以团队人数，叫人均产能。
EN
Divide sales by headcount to get productivity per person.
表达提示人均产能：productivity per person
03
中文
异向客户数量，你可以自己定义。
EN
The number of interested customers — you can define it yourself.
表达提示自己定义：define it yourself
Paraphrase & Chunks 2 组表达
造一个新指标 → 换叙事口径
Create a fresh metric to change the story.自己定义口径 → 掌握解释权
Set your own definitions to control the narrative.
今日可练 PRACTICE TODAY
描述「环比上升」
Sales were up month-over-month.
表达「剔除季节因素」
We compare year-over-year to rule out seasonal effects.
说「创造一个指标」
We created a new metric to tell a better story.
表达「人均产能提升」
Productivity per person improved after the reorg.
避坑 PITFALLS
✕ ✕ 直译腔：This month than last month up.
✓ ✓ 地道说法：Sales were up month-over-month.
month-over-month / year-over-year 是固定商业表达。
✕ ✕ 直译腔：Remove the season factor.
✓ ✓ 地道说法：Rule out seasonal effects.
rule out 比 remove 更自然。
✕ ✕ 直译腔：Find out bright spot.
✓ ✓ 地道说法：Spot an uptrend / find a highlight.
uptrend 是商业语境更专业的词。
✕ ✕ 直译腔：Very bad data.
✓ ✓ 地道说法：Disastrous / terrible numbers.
用 disastrous 强化语气更生动。