01
中文
怎么证明你们是专家？这是销售必被挑战的大难题。
EN
How do you prove you're experts? It's the question every salesperson gets challenged on.
表达提示大难题：the big challenge
S100:00–00:45
大难题与 GE 的答案
The hard question and GE's answer
情境讲者抛出卖销售必被客户挑战的难题：怎么证明你们是专家？在通用电气时客户从不问，因为名片上的 GE logo 已经提前告诉对方了。
02
中文
通用电气时期，电力系统的客户从来不会问我这个问题。
EN
At GE, power-system clients never asked me this question.
表达提示电力系统客户：power-system clients
03
中文
名片上 GE 的 logo，已经提前告诉对方了。
EN
The GE logo on my card had already told them.
表达提示提前告诉：already told them
Paraphrase & Chunks 2 组表达
证明专家 → 客户终极拷问
Proving expertise is the customer's ultimate test.GE logo → 品牌背书
A big brand's logo speaks before you do.
S200:46–01:50
创业公司的困境
The startup dilemma
情境讲者转到创业公司后问题来了：电力局客户说选 ABB、西门子、GE，将来出问题选择也是正确的；选你们即使选对了也可能被说选错。大品牌销售提成低，创业公司提成高但难题大。
01
中文
选 ABB、西门子、GE，将来出问题我的选择也是正确的。
EN
Choosing ABB, Siemens, or GE is a correct choice even if problems arise later.
表达提示出问题：problems arise
02
中文
选你们，即使选对了，将来也可能被说选错了。
EN
Choosing you, even when right, could later be judged wrong.
表达提示被说选错：be judged wrong
03
中文
在知名企业做销售提成低，信任来自品牌 logo，跟你没关系。
EN
At big firms commissions are low — trust comes from the logo, not from you.
表达提示提成：commission
Paraphrase & Chunks 2 组表达
选大牌 → 永远安全
Choosing big brands is always the safe call.选新公司 → 风险自负
Picking a startup means owning the risk.
S301:51–02:22
A4纸测试
The A4-paper test
情境讲者转做培训后找到答案：给你一张 A4 纸，不停写出这个领域 50 个关键词，不能停、不能重复——真专家脱口而出，半瓶醋当场冒冷汗。
01
中文
给你一张 A4 纸，请不停顿地写出这个领域的 50 个关键词。
EN
Take an A4 sheet and write 50 keywords in your field without pausing.
表达提示不停顿：without pausing
02
中文
要求有两个：第一不能停，第二不能重复。
EN
Two rules: no pausing, and no repeating.
表达提示不能重复：no repeating
03
中文
半瓶醋已经开始冒冷汗了，因为他写不出来。
EN
The half-baked expert starts sweating because he can't write them.
表达提示半瓶醋：half-baked expert
Paraphrase & Chunks 2 组表达
A4纸写50词 → 真专家脱口而出
Fifty keywords on the spot separate the real from the fake.不能停不能重复 → 检验功底
No pause, no repeat — a true test of depth.
今日可练 PRACTICE TODAY
表达「被客户挑战」
Every salesperson gets challenged on proof of expertise.
说「品牌背书」
The logo had already vouched for us.
表达「半瓶醋」
The half-baked expert couldn't write them.
说「不能停不能重复」
Two rules: no pausing and no repeating.
避坑 PITFALLS
✕ ✕ 直译腔：How to prove you are expert?
✓ ✓ 地道说法：How do you prove you're experts?
英文疑问句要用 do you 结构。
✕ ✕ 直译腔：The client never asked me this.
✓ ✓ 地道说法：The client never asked me this question.
口语中补上 question 更完整。
✕ ✕ 直译腔：Commission money is very low.
✓ ✓ 地道说法：Commissions are low.
commissions 复数更地道。
✕ ✕ 直译腔：Half bottle vinegar is sweating.
✓ ✓ 地道说法：The half-baked expert starts sweating.
半瓶醋要意译为 half-baked expert。